As a marketing student and digital marketer, I get asked one question a lot: “Should I focus on digital marketing or traditional marketing?” My honest answer is that it’s the wrong question. The right one is: what is the right…
Ask most people what a brand is, and they’ll point to a logo. But a logo is just one small piece of something much bigger. As a marketing student, one of the first lessons that stuck with me is that…
Marketing never stands still. As a marketing student and digital marketer, I’ve learned that staying curious is part of the job. The tools, platforms, and audience habits that worked two years ago can look outdated today. Here are the marketing…